Privacy Policy

We are committed to protecting and respecting your privacy in line with applicable data protection legislation. This Privacy Policy sets out how we collect, use and share information that identifies you or is associated with you ("personal data").

Dreamy Beds is the data controller responsible for the personal data we collect and process about you. If you have any questions, comments or requests regarding this Privacy Policy, please contact us directly using the details at the bottom of this page.

Please be advised that our website uses cookies to enhance your experience as a user. You can find out more in our Cookies Policy.

We collect personal data when you willingly submit information directly to us. This can include information you provide when you create an account, request fabric swatches, place an order, provide feedback or product reviews, enter competitions, subscribe to our newsletter, or respond to surveys, discounts or promotions.

• The time you access the website and the length of your visit, the links you access, the source you were referred from and the choices you make when using the website
• Details about your device
• Your IP address
• Information from fraud prevention organisations when permitted by law

• To communicate with you directly via a variety of methods in relation to queries or issues which may arise, and to inform you of similar products that we think would be of interest
• To analyse your comments and reviews to recommend similar products you may be interested in
• To send reminders and further information about our products
• To process payments for any product you purchase from us, and to use your transaction history to recommend similar products
• To apply your preference settings and improve your user experience while navigating our website
• For internal purposes including testing processes, research and analysis, development initiatives and sales reporting

We will only process your personal data when you have provided your consent, when we need to fulfil the obligations of a sale, when legislation requires it, or when it is in our legitimate interests provided the existing legislation allows.

We may share your personal data with:

• Advisors, partners and service providers
• Marketing and other business partners and third parties, selected with the highest regard to your privacy
• Prospective business associates
• Group companies
• Law enforcement, market regulators or any other party in order to meet our legal obligations
• Third parties receiving aggregate statistical data and analytics about users of the website (no individual will be identifiable from such data)

To carry out our marketing strategy effectively, we, or our partners, may collect information about how you use websites, content and adverts. This may include the IP address or e-mail address you provide. The sole purpose is to ensure adverts you experience on the website or other associated channels are more relevant to you.

The techniques our advertising partners use recognise the device or e-mail address you are using through browser cookies and similar technologies. Find out more about cookies in our Cookies Policy.

We may contact you via email with updates or offers we think you may be interested in, provided you have given consent. You can opt out of marketing emails at any time by clicking the unsubscribe link. Dreamy Beds will also notify you via email about the progress of your order.

Personal data may be transferred to and kept within countries outside your primary jurisdiction, including outside the UK and EU. The level of protection afforded to personal data in these jurisdictions may vary and, in some instances, be less protective than the jurisdiction in which you currently reside.

Dreamy Beds has in place approved standard contractual clauses or relies on alternative transfer mechanisms to protect your personal data when it is transferred internationally.

• Marketing: you may opt out of receiving marketing emails at any time
• Cookies: please see our Cookies Policy
• Control: you have the right to request further information about the processing of your personal data, and to change, transfer, complete, block, update or delete your personal data, or limit its use

Statutory exceptions apply to any request you may make. If you are not satisfied with our response, you have the right to complain to the relevant authorities. At the time of making a request for information, we will clarify whether the provision of the information is necessary for the purposes of our ability to provide you with goods and services, or whether the request is optional.

Irrespective of your account status, we will hold information for as long as necessary to fulfil our business purposes or to comply with regulatory requests, applicable law, audit requirements or court orders.

If you follow a link displayed on our page that directs you to another platform or web address, please note that these are independent entities who will likely have their own privacy policies for which we accept no liability or responsibility. Please refer to the respective policies for further information.

Our Privacy Policy may be updated from time to time. Your continued use of our website following the posting of any changes constitutes acceptance of those changes.